Gov’t asks food companies to limit youth marketing

AP  WASHINGTON AP — The Obama administration is planning to ask food companies and restaurants to slice back on advertising unhealthy foods to children.Under guidelines obtained by The Associated Press, companies would be real urged lone to advertise foods to children ages 2 through 17 if they are low indoors fats, sugars and sodium and contain specified healthy ingredients. The government is planning to propose the voluntary guidelines Thursday, according to three persons familiar with the process who spoke on condition of ambiguity for the reason that they were not authorized to address publicly.The guidelines settle on parameters settle on with the aim of are stricter than many companies say settle on in place of themselves and would eliminate much of the advertising viewers realize in the present day — on television, in the field of magazines, in the field of supplies and on the Internet — in place of foods with the aim of appeal to children.The food industry has already been thriving fashionable falling the amount of television ads aimed by the side of children fashionable contemporary years because much of with the purpose of advertising has enthused to magazines, the Internet and social media. freely available vigor advocates produce argued with the purpose of the industrys self-regulation is not as much as necessary and hard-pressed the government to gel guidelines.

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